Does more advertsing spend = better results?

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Little Bradford City stunned the world on Saturday as they beat Chelsea 4-2.

Chelsea's squad cost over 200 million, Bradford's under 10 grand. Holy sh1t. Just goes to show, if you spend your money wisely and work very hard, great things can happen.

Same with Marketing. The harder you work, research, meet people and get to know what your target market really want, more often than not... better results follow. Just flashing the cash on advertising, neglecting the basic principles can often leave you with a brand that does not connect with your target market.

News report on the match...

  • Chelsea go two goals in front, but are then beaten

  • Bradford are 49 places below Jose Mourinho's side

  • Bantams into fifth round of FA Cup for first time in 18 years

  • Defeat ends Chelsea's hopes of quadruple

League One side Bradford City produced an amazing comeback from 2-0 down to beat Premier League leaders Chelsea in a thrilling FA Cup fourth-round tie.

Gary Cahill flicked Oscar's left-wing corner in to put the Blues ahead, before Ramires doubled their lead after a one-two with team-mate Mohamed Salah.

Bradford's Jon Stead pulled one back with a powerful 18-yard shot and Filipe Morais side-footed in an.... Read More.

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